The Travel Project
In light of the growing population of retirees and the inevitable aging process, The Travel Project aims to provide seniors with inclusive, fulfilling, and enriching travel experiences that will foster physical, mental, social, and emotional well-being in their later years.
Q: How can travel be made more inclusive?
01 The Problem
Print Design
Branding
Illustration
01 The Problem
02 The Prototype
03 The Branding
04 The Travel Project
01 The Problem 02 The Prototype 03 The Branding 04 The Travel Project
02 Prototypes
“My idea behind creating a stamp allowed the book to be even more interactive and to act as a playful showcase for our users and our own social media as well as a great tool to build user engagement and interaction.”
“We acted as a diverse, collaborative team where everyone's strengths shone through the creative process. We fostered many funky ideas and laughed through the creative process, allowing this book to take on its own personality.”
03 Process Book
“Lily Stewart and I collaborated on using social media to ignite excitement and encourage participants to snag our bumper sticker, all while fostering a vibrant community. These Instagram shoutouts and posts leverage and encourage users to share their own challenge experiences, and spotlighting our restaurants in the process.”
Specifically, the focus is on designing and implementing inclusive travel tools that utilize inspiration and testimonials to highlight the benefits of exploring as we age and how these can benefit the inevitable aging process.
