Athens’Ultimate Taco Trailblazing Extravaganza
Athens, Georgia, has much to offer in a small area code, especially regarding its cuisine options. Tasked with creating a new way to navigate our town, our eight-person cohort decided we wanted to connect the foodie community to new places with an emphasis on tacos.
Why tacos, you ask? Athens offers a plethora of taco options, with over 30 restaurants in the 30601 zip code and a known crowd pleaser, it was an obvious choice. Tacos fit budgets and dietary and allergy needs, making tacos a perfect meal to cater to the individual, especially the abundance of college students who call ATH home.
01 Sketches
Print Design
Branding
Illustration
Social Campaign
01 Sketches
02 Stamp Design
03 Content Creation
01 Sketches 02 Stamp Design 03 Content Creation
“I addressed the challenge of individualism concerning the ten restaurants we chose by allowing the facades of the restaurants to speak for themselves. The sketchy linework and quirky characters emulate each place's unique authenticity.”
02 Stamp Design
“My idea behind creating a stamp allowed the book to be even more interactive and to act as a playful showcase for our users and our own social media as well as a great tool to build user engagement and interaction.”
“We acted as a diverse, collaborative team where everyone's strengths shone through the creative process. We fostered many funky ideas and laughed through the creative process, allowing this book to take on its own personality.”
03 Content Curation
In studio content creation.
“Lily Stewart and I collaborated on using social media to ignite excitement and encourage participants to snag our bumper sticker, all while fostering a vibrant community. These Instagram shoutouts and posts leverage and encourage users to share their own challenge experiences, and spotlighting our restaurants in the process.”
“This portable little book isn't just about tacos; it's about weaving people together and bringing business to those off-the-beaten-path spots. It's the ultimate companion for anyone hungry for a taste of community and a side of something new in Athens.”
Taco Team
Layout: Aidan Williams, Luke Watwood & whole team critique and iteration
Map: Keren Sahar
Illustrations: Peighton Senges, Luke Watwood & Lara Flores
Social Media: Lily Stewart & Peighton Senges
Copywriting: Peighton Senges, Luke Watwood & Keren Sahar
In-studio photography and assistants: Alex Hatcher, Lily Stewart & Peighton Senges
Environmental photography: Lily Stewart & Peighton Senges
Bumper Sticker: Peighton Senges & Lily Stewart
Print Development: Murial Hanback, Lara Flores, Aidan Williams, & Luke Watwood