Capstone Presentation
01 Building Community
02 Email Design
03 Website Design
01 Building Community 02 Email Design 03 Website Design
Supplemental Projects
“Initiated projects aimed at expanding into influencer marketing and integrating pop culture elements, demonstrating proactive leadership and innovative marketing strategies. Mocked up PR packaging for influencers, micro-influencers, and Barbie digital marketing in parallel with industry competitors during the summer of 2023.”
My team of four interns delivered a capstone presentation to the CEO and board, showcasing effective solutions to genuine company issues related to bolstering the AKHG brand and establishing a substantial social media presence. The solutions we developed have been since implemented and are generating significant results. I spearheaded our creative solutions and created the deck, as well as all the supplementary videos and mockups.
Digital Design Intern
Duluth Trading
01 Building Community
“Using Instagram stories as a platform to empower wayforgers. Allocating this space to showcase their passions and interests promotes products and builds community with the brand and consumer. The mockups were implemented into AKHGS's social media strategy, and the content to the right is stories that have been posted.”
“Reposting and actively engaging with our community and partner brands increases reach and fosters a stronger sense of community. This mutually beneficial relationship also expands AKHG bandwidth using Instagram Collabs to co-author posts with other accounts.”
06/2023-Present
“My idea revolved around using the existing wayforegers and Duluth trading models, who are all real people with real jobs. I leveraged their stories along with customer testaments to allow the product to speak for itself in the wild. This allowed us to stay true to the brand while selling the product since we embrace an authentic online presence, valuing genuineness over perfection. This was implemented into AKHG Stories From The Wild, where our wayfarers can be highlighted, promote their social space, and share their favorite products.”
Freelance and Intern Work
03 Homepage Banner Design
“I designed banners for both mobile and desktop as well as collaborated in-studio to provide art direction for the creation of content showcasing the hardgoods collection.”
“My role for Duluth Trading and AKHG is centered around creating and delivering effective promotional emails by analyzing promotions, curating visuals, and ensuring the quality of branding content through a thorough proofing process.”